What is ZoomInfo?
ZoomInfo is a subscription-based platform that provides access to comprehensive information about businesses and professionals. The platform uses machine learning algorithms to gather data from a variety of sources, including company websites, news articles, social media, and other public records.
The data is then organized and analyzed to create detailed profiles of companies and individuals, including contact information, job titles, educational backgrounds, professional experience, and more.
This information can be used by sales and marketing teams to identify new leads and opportunities, by recruiters to find and evaluate potential job candidates, and by businesses to conduct research on competitors and industry trends.
ZoomInfo is widely used by companies of all sizes and across many industries, and is considered a valuable tool for business development and growth.
How Does ZoomInfo Work?
ZoomInfo works by using advanced data gathering and analysis techniques to collect and organize information about businesses and professionals. Here is a general overview of how the platform works:
- Data Collection: ZoomInfo uses web crawlers, artificial intelligence, and other data collection techniques to gather information from a variety of sources, including company websites, news articles, social media, and other public records. The data is then organized into a structured database.
- Data Standardization: ZoomInfo uses algorithms and manual review to standardize and clean the data to ensure that it is accurate, complete, and up-to-date. This involves identifying and removing duplicate records, correcting errors, and filling in missing information.
- Data Enrichment: ZoomInfo uses artificial intelligence and machine learning to enrich the data by adding additional information to each record, such as job titles, email addresses, social media profiles, and more.
- Data Analysis: ZoomInfo uses advanced analytics and algorithms to analyze the data and generate insights about companies and professionals. This includes identifying trends, patterns, and relationships between different data points.
- Access and Integration: Users can access ZoomInfo’s database and insights through a variety of tools and integrations, including a web portal, a Salesforce app, and other third-party applications. Users can also export data or integrate it into their own databases or systems.
Overall, ZoomInfo provides businesses with a powerful tool for gathering and analyzing data about their target markets, competitors, and potential customers or employees. By using advanced technology and data analysis techniques, ZoomInfo helps businesses make more informed decisions and achieve their growth objectives.
Benefits of ZoomInfo
There are several benefits of using ZoomInfo as a business tool. Here are some of the key advantages:
- Comprehensive Data: ZoomInfo provides access to comprehensive data on millions of companies and professionals, including contact information, job titles, educational backgrounds, professional experience, and more. This data can be used to identify new leads, target specific industries or geographies, and conduct research on competitors and market trends.
- Data Accuracy: ZoomInfo uses advanced algorithms and manual review to ensure that its data is accurate, complete, and up-to-date. This helps businesses avoid wasting time and resources on outdated or incorrect information.
- Sales and Marketing: ZoomInfo is widely used by sales and marketing teams to identify new leads, build prospect lists, and improve their targeting efforts. The platform can help businesses increase their sales pipeline, improve conversion rates, and ultimately drive revenue growth.
- Recruiting: ZoomInfo is also used by recruiters to identify and evaluate potential job candidates. The platform provides access to detailed information on professionals’ job titles, experience, and education, making it easier for recruiters to find qualified candidates and make informed hiring decisions.
- Integration: ZoomInfo integrates with a variety of other business tools, including Salesforce, HubSpot, and Marketo, making it easy to incorporate its data and insights into existing workflows and processes.
Overall, ZoomInfo provides businesses with a powerful tool for gathering and analyzing data on companies and professionals, helping them to make more informed decisions, improve their targeting efforts, and achieve their growth objectives.
ZoomInfo Key Features
Here are some of the key features of ZoomInfo:
- Company and Professional Data: ZoomInfo provides access to a comprehensive database of information on millions of companies and professionals worldwide. The platform includes data on job titles, contact information, professional experience, education, and more.
- Advanced Search and Filtering: ZoomInfo’s search and filtering capabilities make it easy to find and target specific companies or professionals based on a wide range of criteria, including location, industry, job title, company size, and more.
- Sales and Marketing Tools: ZoomInfo provides a variety of sales and marketing tools, including prospecting, lead enrichment, and account-based marketing. These tools can help businesses improve their targeting efforts, increase their sales pipeline, and drive revenue growth.
- Recruiting Tools: ZoomInfo also provides tools for recruiters, including candidate sourcing, candidate enrichment, and diversity recruiting. These tools can help recruiters find and evaluate potential job candidates more efficiently and effectively.
- Integrations: ZoomInfo integrates with a variety of other business tools, including Salesforce, HubSpot, and Marketo, making it easy to incorporate its data and insights into existing workflows and processes.
- Real-Time Alerts: ZoomInfo’s real-time alerts feature notifies users when new information becomes available about specific companies or professionals, allowing businesses to stay up-to-date on their target markets and competitors.
Overall, ZoomInfo’s key features make it a powerful tool for businesses looking to gather and analyze data on companies and professionals, improve their targeting efforts, and achieve their growth objectives.
ZoomInfo Pricing Plans
ZoomInfo offers several pricing plans to meet the needs of businesses of different sizes and with different requirements. Here are some of the key pricing plans:
- Growth Acceleration: This plan is designed for small and medium-sized businesses and includes access to ZoomInfo’s database of company and professional information, as well as sales and marketing tools such as prospecting and lead enrichment. Pricing for this plan starts at $1,500 per year.
- Professional: This plan is designed for larger businesses and includes access to additional sales and marketing tools such as account-based marketing and real-time alerts. Pricing for this plan starts at $4,000 per year.
- Advanced: This plan is designed for enterprise-level businesses and includes access to advanced sales and marketing tools such as intent data and predictive analytics. Pricing for this plan is customized based on the specific needs of each business.
- Recruiting: ZoomInfo also offers a separate pricing plan for its recruiting tools, which includes candidate sourcing, candidate enrichment, and diversity recruiting features. Pricing for this plan is customized based on the specific needs of each business.
It’s important to note that pricing for ZoomInfo may vary based on the specific needs of each business and the level of access required to the platform’s data and features. Additionally, there may be additional fees associated with certain integrations or custom data requests. Businesses interested in using ZoomInfo should contact the company directly for a customized pricing quote.
What Other Users Are Saying About ZoomInfo
ZoomInfo has generally received positive reviews from users across a variety of industries. Here are some of the key comments and feedback from ZoomInfo users:
- Accurate Data: Many users have praised ZoomInfo’s data accuracy, noting that the platform provides up-to-date and detailed information on companies and professionals. This has helped users to identify new leads and make more informed business decisions.
- Comprehensive Coverage: Users have also noted that ZoomInfo provides comprehensive coverage of a wide range of industries and geographies, making it a useful tool for businesses with a global or diverse customer base.
- User-Friendly Interface: ZoomInfo’s user-friendly interface has received positive feedback from many users, who appreciate the ease of use and ability to quickly search and filter data.
- Sales and Marketing Tools: ZoomInfo’s sales and marketing tools have also received positive feedback, with many users reporting that the platform has helped them to improve their targeting efforts and increase their sales pipeline.
- Customer Support: ZoomInfo’s customer support has received praise from users, who appreciate the responsiveness and helpfulness of the company’s support team.
- Pricing: While some users have noted that ZoomInfo’s pricing can be higher than some competing platforms, many feel that the platform’s data accuracy and comprehensive coverage justify the cost.
Overall, ZoomInfo has received positive feedback from users, who appreciate the platform’s accurate and comprehensive data, user-friendly interface, and sales and marketing tools.
ZoomInfo Alternative
There are several alternatives to ZoomInfo that businesses can consider. Here are a few:
- LinkedIn Sales Navigator: LinkedIn Sales Navigator is a sales prospecting tool that provides access to LinkedIn’s database of professionals, allowing businesses to find and connect with potential customers. The platform also includes sales and marketing tools such as lead recommendations, account and lead alerts, and InMail messaging.
- Clearbit: Clearbit is a data enrichment tool that provides businesses with information on companies and professionals, including contact information, job titles, and company details. The platform also includes sales and marketing tools such as lead scoring, account-based marketing, and analytics.
- DiscoverOrg: DiscoverOrg is a sales and marketing intelligence platform that provides businesses with access to a database of company and professional information. The platform includes sales and marketing tools such as lead and account enrichment, real-time alerts, and predictive analytics.
- InsideView: InsideView is a sales and marketing intelligence platform that provides businesses with access to a database of company and professional information. The platform includes sales and marketing tools such as prospecting, lead enrichment, and account-based marketing.
- D&B Hoovers: D&B Hoovers is a business intelligence platform that provides businesses with access to a database of company and professional information. The platform includes sales and marketing tools such as prospecting, lead enrichment, and account-based marketing, as well as analytics and reporting features.
These are just a few of the many alternatives to ZoomInfo that businesses can consider. When evaluating these options, businesses should consider factors such as data accuracy, coverage, user experience, and pricing, to determine which platform best meets their needs.
FAQs
What kind of data does ZoomInfo provide?
ZoomInfo provides detailed information on companies and professionals, including company size, industry, revenue, employee count, location, and contact information for key decision-makers.
How is ZoomInfo’s data sourced?
ZoomInfo sources its data from a variety of public and proprietary sources, including business filings, news articles, social media, and web crawlers. The platform also leverages machine learning algorithms and natural language processing to analyze and categorize data.
How frequently is ZoomInfo’s data updated?
ZoomInfo’s data is updated on a continuous basis, with the platform’s database refreshed and enriched daily.
Can ZoomInfo be integrated with other tools and platforms?
Yes, ZoomInfo offers integrations with a variety of sales and marketing tools, including Salesforce, HubSpot, Marketo, and Eloqua.
How does ZoomInfo ensure data privacy and security?
ZoomInfo takes data privacy and security seriously, and implements a variety of measures to protect its data and the data of its customers. This includes implementing industry-standard security protocols, performing regular security audits, and complying with data privacy regulations such as GDPR and CCPA.
Does ZoomInfo offer a free trial?
Yes, ZoomInfo offers a free trial to businesses interested in testing the platform. The trial provides access to a limited set of data and features, and can be upgraded to a paid plan at any time.
How does ZoomInfo’s pricing work?
ZoomInfo’s pricing is based on a variety of factors, including the level of access required to the platform’s data and features, the size of the business, and the specific needs of the customer. Pricing plans start at $1,500 per year for small and medium-sized businesses, and can be customized for larger enterprise-level businesses.